An A-Z guide to the Scouts Brand Centre
Short of time? Need to create great Scouts communications and recruitment campaigns on the go? Then help is at hand.
You may be a frequent user of the Scouts Brand Centre, but you also may not have heard of it at all. However, you can easily register and start using it today.
The Brand Centre's an online hub available to all adult volunteers that's bursting with templates, logos, artwork and guidelines for Scouts communications.
You’ll find all sorts of ready-made flyers, posters, social media assets that can be personalised to create local recruitment campaigns and promote events.
How do I access the Brand Centre?
To register, you'll just need an email address and know the name of your Group, District, County or Region to select the correct ones from our drop-down list.
Go to the Brand CentreThe Brand Centre can be accessed via desktop computer or laptop:
And the good news is that it works just as well on mobile as it does on your desktop.
Almost all the Brand Centre's products can be downloaded for free as PDFs to be shared or printed at home.
Alternatively, you can stock up and order the resources through the Brand Centre's system, which involves placing an order with our print partner, N2.
The most recent version of the Brand Centre was set up when we rolled out our new brand in May 2018. Since then we’ve added hundreds of new resources.
In case you’ve missed any of the many goodies on offer, we’ve put together this A-Z guide. It has a selection of the resources you might find useful, easily arranged in alphabetical order.
Now’s as good a time as any to take a look!
A
From the Chief Scout’s Acorn Award Certificate to service awards for adult volunteers, we’ve got it all covered.
B
The artwork for all sections’ programme badges is available to download. We also have badge certificates that can be personalised and awarded, along with the badge itself.
We've just updated our brand guidelines with more helpful advice and information.
C
Colouring sheets have now been added to be used by Squirrels Dreys. Of course, anyone's welcome to have a go. Crayons at the ready…
D
Are your meeting place's walls looking a little drab? Order your display boards for some added inspiration.
E
Posters, images, personalised logos and other goodies await.
F
We have heaps of videos for you to play at events or to share online. From our ‘Skills For Life’ and ‘Scouts Made Me’ Ambassador films, to our Christmas videos and messages from the Chief Scout and Ambassadors.
Here’s handy link to download the Scouts’ font family, Nunito Sans
Do you need an easy, ready-made campaign to recruit new adult volunteers? Look no further.
G
Posters, flyers, videos and social media assets for the #GoodForYou volunteer recruitment campaign are all available now.
H
Just as important as what we say is how we say it. Read our tone of voice guidelines and learn to speak perfect Scout.
I
We’re stocking up on great shots of Scouts and volunteers in action. These images are all cleared for you to use in your resources, as long as you’re promoting Scouts.
Ready to use for all sections, including Welsh language translations.
J
To watch in full screen, double click the video
Squirrels Jumping song
K
Calling all members of the UK Contingent going to Korea for the 25th World Scout Jamboree, all the artwork, logos and resources you need are on the Brand Centre.
L
We have both Word letterhead templates for you to adapt with your local details. Alternatively, you can order a batch of personalised stationery for you to overprint.
Create your own personalised logo for your Group, District or Region quickly and easily. You can make them either as linear or as stacked versions, as well as in the file format you need.
M
This is a fully up-to-date map of the UK’s Scout Counties, Regions and Nations, along with a full list of UK branches overseas.
N
Large and small sizes available, including a best accessibility option, with space to specify personal pronouns.
O
Holding an event or want to really get people attention? We've outdoor banners, which can be as wide as 3 metres, as well as Feather flags that are up to 4.5 metres in height.
We've also got meeting place sign templates that you can use, so you can easily update yours, especially ones still using old branding.
P
One of the best ways to engage parents and guardians is to ask them to sign up to a rota. They can list the skills they could share and let you know what days suit them.
Q
We’ve created flyers and posters that have space for you to upload your own QR code to, so it's even easier for potential volunteers to get in touch.
R
We’ve got everything from Vacancy Boards to advice on taking over empty shop windows.
S
We've the video and audio files for seven Squirrels' songs that can be played at your meetings. The videos include all the lyrics, so Squirrels can sing along!
We've stacks of social media banners, images and posts you can use. Try to post these with your local call-out for volunteers - and remember to talk about the benefits of Scouts!
T
We’ve just added some ready-made resources, so you can recruit fantastic trustees to your team.
U
These brilliant uniform diagrams can help young people and their parents or guardians with badge placement.
V
Need an extra pair of hands? You’ll find a huge range of templates to recruit valuable volunteers.
One of our favourites is this ‘To-do List’ post, which shows how volunteering with Scouts can be fitted in, even on the busiest of days.
W
We have one- and two-column branded Word templates ready to use. The fonts and logos are embedded in the documents. Therefore, they'll not lose their formatting if sent through to people who don't have the same fonts installed on their computers.
Wallpapers and backgrounds for Zoom meetings can be found on the Brand Centre. We’ve got patterns and colours to suit all tastes!
We've a growing library of resources that have been translated into Welsh.
X
You can find lots of great resources for volunteer recruitment here.
Y
Want to help make Scouts more Youth Shaped? Download and use our YouShape presentations, logos and certificates to support the YouShape Award.
Z
The number of dull moments in Scouts!
Visit the Brand Centre
Of course, you can browse the Brand Centre for yourself - and if you find it useful, please spread the word!
Go the Brand Centre now