Writing a great press release
Learn how to write a press release that will help you get Scouts noticed in local media.
Quick links
If you're keen to understand how to boost the local image of Scouting, then this session is for you. It’s one of a series we are running across 2025.
By the end of the session you will be able to:
- Describe the importance of a press release and link this to the ‘why’ - it’s not another thing, but will support everything you do locally.
- Describe the elements that make up an impactful press release (headline, bullet points – first sentence, quotes, active + diverse imagery).
- Describe the value of using quotes in a press release, particularly from young people.
- Describe how to source quotes, what to use and the techniques to get the best from those who are being interviewed.
- Write an impactful press release.