Pitching your Scout story to the media

If you're keen to understand how to boost the local image of Scouting, then this session is for you. It’s one of a series we are running across 2025.

By the end of the session you will be able to:

• Describe the elements that make up an effective media package (release, images, video, case study Spokesperson, data. Report third party voice).
• State which times of day, or days of the week when a pitched story is most likely to succeed and why.
• Describe the different pitch methods and their pros and cons.
• Describe how to tailor stories to each type of media outlet (print, radio, TV).
• Practise selling in your story by phone to a journalist.