How to devise and deliver a social media campaign

If you're keen to understand how to boost the local image of Scouting, then this session is for you. It’s one of a series we are running across 2025.

By the end of the session you will be able to:

• Describe why having a Social media plan is a key comms tool.
• Describe the elements of an effective social media plan.
• Describe the key social media platforms available and how to leverage it.
• Describe how and when to generate and share content that builds your community.
• Be able to identify key methods on  how to support your online community.
• Describe the common pitfalls with social media (such as spamming high quantity, low quality content) and how to overcome these.