Scouts step up


Step Up

Scout CEO, Matt Hyde steps up to Trustee role.

Step Up To Serve, the campaign for youth social action, has appointed The Scout Association’s CEO, Matt Hyde, as one of its new Trustees.

The campaign has appointed Matt and five other inspirational Trustees who bring a wealth of professional experience and personal commitment to the mission of getting more young people undertaking practical action in the service of others.

Step Up... has also appointed two Young Trustees for the first time; both under 20, who will be able to use the skills and knowledge they have gained from their own journey to influence the campaign and represent the views of young people in the UK.

Social action

Step Up To Serve, which is a UK-wide campaign, aims to double the number of 10-20 year-olds taking part in social action (such as volunteering, fundraising or campaigning) by 2020. The campaign was launched by the Prince of Wales in November 2013 with full support from The Scout Association, which made its own pledges as part of the commitment to help more young people take part in social action.

Scouting’s pledges include:

  • Supporting an extra 62,000 young people to become involved in Scouting, empowering half a million young people to take social action by 2020
  • Creating a new strategic objective for The Scout Association to increase positive impact we have in our communities.
  • Recruiting an additional 14,000 adult volunteers by 2020, allowing half a million young people to take social action through Scouting.

The pledges, which are aligned with TSA’s own strategic plans, reinforce Scouting’s aim to be more youth-led and to make more of a community impact by 2018.

Matt Hyde comments: ‘What connects Scouts and the Step Up To Serve campaign is the passion and appreciation for helping others. Youth social action has always been at the heart of Scouting; it’s in our DNA. Being part of Step Up To Serve is a golden opportunity to empower even more young people to make a real difference.’

You can find out more about Step Up To Serve at

Find out more about the campaign by watching the video below:

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