The Big Adventure - how did it go?


The Big Adventure is a recruitment initiative which sought to encourage leaders to invite parents to be part of the leadership team for their camp or residential experience, with the aim of encouraging those parents to volunteer in Scouting.

In 2009, the first year of this 3 year project, an estimated 1,218 Big Adventures took place, involving around 8,166 parents. Feedback from Leaders suggests that 48% of these will become more involved in Scouting.

We have also listened to feedback and a number of ways to improve The Big Adventure in 2010 and 2011 have been incorporated, especially earlier timescales and communication, improvement to the content of resources, and a more effective way of collecting feedback from participants.

Still work in progress, but thought you might appreciate an update.

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