News | Passionate about local fundraising? So are we.
How a new approach, a new fundraising pack and a new campaign will make funding futures easier.
By Matt Hyde, Chief Executive
Whether you’re at Group, District, or other level we all need to ensure we have sufficient funds to deliver the life-changing adventure that Scouting brings. And it can be an extremely time consuming activity.
Since I started as CEO I have been acutely aware that we need to do more to support local Scouting and help to relieve some of the burden related to fundraising. So this time last year, we recruited a new Head of Fundraising - Alison Cokeley-Clarke. One of the reasons we recruited Alison was her experience of working in federated charities as well as her understanding of nurturing the delicate partnership needed between national and local, and her passion for ensuring that we are doing everything we can to help Scouting thrive at all levels.
Local fundraising is the life blood of our movement. It means that we can offer so much more to young people – better facilities, improved meeting places, a wider range of residential and international opportunities and, crucially, more activities.
Therefore my challenge to Alison and her team has been to find a way to significantly improve the information, guidance and support we can give locally as quickly, efficiently, and as cost effectively as possible. No mean feat, but we have now put in place a range of solutions and plans that will make a real difference.
Making Local Fundraising Easier
One thing that keeps coming up is the need to provide local Scouting with higher quality advice, guidance and better tools to raise money.
So you’ve asked and we’ve listened!
Top tips for fundraising
As of this week a new fundraising guidance pack has been produced. It covers all areas of fundraising, gives guidance on all external legislation, and directly links back to POR. The pack is available as a PDF and you will be able to find it online.
This pack is the first of many. The next one in the series will be to support our Places to Meet and Go strategy and will provide a detailed guide on capital appeals and raising money for building work. The team’s aim is to produce guides focussed on key elements of fundraising and update good practice tips on a regular basis. We are jointly working with the Institute of Fundraising in developing these guides and we want to make sure they are relevant to all. Therefore if there is specific area of fundraising you want the team to focus on then please email firstname.lastname@example.org and they will add that to their development plans.
Over the last few months Alison and her team have been attending meetings and events to find out what the key blockers are to raising money and one of the main pieces of feedback has been the lack of easily available resources to run events. Many referred to being frustrated that they didn’t have a branded event, like Macmillan Coffee Morning or Save the Children’s Christmas Jumper Day, to hook their fundraising efforts around. It was felt that if there was a nationally recognised but locally run fundraising event available it would significantly increase income at a local level.
We have therefore launched Tea Prepared!
This new national campaign is about changing lives with a cup of tea and a slice of cake. Tea Prepared is a Scout twist on a tried and tested idea, allowing you to offer fully branded tea and cake sales that can be held in meeting places, work places, schools and homes. All money raised at Tea Prepared events stays with local Scouting.
The Tea Prepared events are supported by a wide range of resources free to download from the Tea Prepared section of Scout Print Centre. They can all be personalised and ordered, or created as a PDF and printed at home. These include posters, invitations, cake flags, bunting, Guess the Weight of the cake posters, Gift Aid forms and more.
Building a Stronger National Local Partnership
One of the most important aspects of our Fundraising plan is focused on developing a stronger and more mutually beneficial national/local partnership.
Every time we look to secure a new funding partnership our first question is what benefit this will give to local Scouting. Our focus is on securing new funding partnerships that will help deliver the programme and will help provide meaningful experiences for both young people and volunteers.
A great example of how we are achieving this is our partnership with Tesco where, since its launch in February 2015, over 10,000 beavers and cubs have undertaken a healthy eating Farm to Fork trail. We have a number of other very significant partnerships in the pipeline and we will share more information about these and the strategy that Alison has developed to secure them.
The Fundraising Team coming to a venue near you
A key part of working better together is increasing contact and dialogue. Therefore Alison and her team are working with the Adult Support and Governance teams to identify as many events as possible to attend, and where possible run sessions on key elements of fundraising. If you have a particular event that you want the fundraising team to present at then please email email@example.com
Tell us what you think
I hope at the end of this blog you have seen that we are doing everything we can to deliver a greater level of fundraising support. We want to make sure these new resources work for you so we would love to hear your views on what else you need and how they could be better by emailing firstname.lastname@example.org