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The Scout Association is supporting a UK-wide campaign to encourage more young people – and their families – outdoors and enjoying nature.

Project Wild Thing officially launches this weekend with the release of a documentary film by director David Bond – and has the endorsement of over 370 other organisations, including the National Trust, RSPB and Play England; collectively known as the Wild Network.

The aim is to get young people experiencing nature on their doorstep, wherever they happen to live, in order to boost their development, independence and creativity.

David Bond said: ‘Spending time outdoors is hugely beneficial to children and young people. Research clearly shows that it improves their health, reduces stress and boosts wellbeing.’

Wild time

You can join the Project Wild Thing community and take a pledge to swap some daily ‘screen’ time for wild time. Suggestions of how to get more wild time include everything from collecting conkers, camping or snail racing to playing leaf snap and counting autumn colour on trees.

For ideas, why not check out our 'things to do with the kids' blog?

Andy Simpson, Chair of the Wild Network, said: ‘An extra thirty minutes of wild time every day for all under 12-year olds in the UK would be the equivalent of just three months of their childhood spent outdoors.’

Find out more about the campaign at projectwildthing.com and follow on Twitter @wearewildthing.

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