Scout PR volunteers revel in industry accolade

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Essex Scouts are on top of the Public Relations world as newsletter The Essex Adventure walked away with a prestigious prize at a glittering industry ceremony.

The CIPR PRide Awards showcases the best PR work being carried out across the UK regions. Its East Anglia panel of judges were hugely impressed with the Essex publication, and named it Best Professional Newsletter in the region.

Victory for volunteering

Produced by volunteers for volunteers The Essex Adventure triumphed over professional rivals, showcasing the innovative, can-do attitude of Scouts in the process. Justin Mullender, Deputy County Commissioner (Communications) said:

‘A lot of hard work goes into producing the publication for Essex Scout Members which frequently features a significant amount of content supplied by young people. This is fantastic news for the team.’

Editor Tim Browne said the award was for every member of Essex Scouts: ‘It’s their adventure. All I have to do is to put their stories together in a format we are proud of.’

National identity

The newsletter is an effective means of imparting communication about local issues. And while it is very much focused on Essex, it strives to illustrate the national Everyday Adventure brand of Scouting through editorial style and visual appearance.

This clearly caught the eye of the CIPR judges, who highlighted the ‘easily recognisable and friendly look’ of what they described as a ‘clear and vibrant publication’.

Acknowledging the success, Chris James, Brand Adviser at The Scout Association, said The Essex Adventure is ‘an inspiring example that sets a precedent for other local communicators in Scouting to follow’.

Brand materials

The online brand centre gives volunteers the chance to produce bespoke materials for their local Group with the Association’s visual identity and style. Templates for newsletters, posters, photo books and much more are also available. 

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